13 hours ago
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Believe it or not, you can start scoring Black Friday level deals NOW.
If you've been holding off on a beauty splurge, winter wardrobe refresh, new luggage, or even a home upgrade, there are a few categories (and favorite brands) we'd recommend watching particularly closely.
Scroll on for all the details you need to know to have your best Black Friday ever.
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales.
Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals. Black Friday 2026 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion and home.
When Do Black Friday Deals Start and End?
Black Friday 2026 officially falls on November 27, but many retailers now launch their early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday (November 30) and Travel Tuesday (December 1).
Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear!
Are Online Black Friday Deals Better Than In-Store Deals?
Yes—many online Black Friday deals are often better than what you’ll find in stores. Plus, shopping online also means avoiding crowds, checking out faster, and comparing prices instantly. Instead of battling in-store chaos, you can score the best Black Friday savings from home with just a few clicks.
The Best Black Friday Deals to Shop Now
We curated the best early Black Friday deals from across the internet so you can save time (and money).
Alo Yoga
Alo Yoga's Early Black Friday Sale is going on now, with 30% off shopper-loved workout wear and athleisure styles.
Softsculpt Foldover Flare Legging
Available in short or regular length, these flare leggings come in so many colors. The foldover waistband offers a comfortable, customizable rise.
Anthropologie
For a limited time, score up to 40% off bedding, decor, in-stock furniture and more at Anthropologie.
Brynn Gingham Apron
Hosting for the holidays? Not without a new apron! This 100% cotton apron comes in multiple gingham colors with sweet ruffle details.
Old Navy
Old Navy is currently offering 50% off all sweaters, coats & jackets.
Cropped Barn Jacket
This olive green cropped jacket features a faux leather collar and secures with a full-snap front and hidden zipper.
SKINN
Push the reset button on aging with a 50% off deal on SKINN's Day to Night Cream Duo when you use the code ENEW50.
SKINN Day to Night Cream Duo
Protect your skin day & night with this anti-aging skincare duo by SKINN. The Restore + Protect Day Cream offers anti-aging hydration, brightening vitamin C and peptide-powered support, while the Advanced Night Cream targets deep wrinkles and visibly signs of aging skin.
Ulta Beauty
There are so many early Black Friday deals at Ulta right now, including skin tools, K-beauty, suncare and more up to 30% off.
Solawave Wrinkle Retreat Pro Light Therapy Face Mask
Need a red light mask? Black Friday is one of the best times of year to score big on tools like this one from Solawave.
Victoria's Secret
The sale section at Victoria's Secret is up to 50% off right now, with bras, panties, lingerie and sleepwear included.
Cotton Short-Sleeve Bralette Crop Top
Layer this lightly lined crop top or wear it on its own, with a banded hem that adds a sporty chic edge.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
English (US) ·